How Sorara.ch Became Ventaris.ch
The development of Sorara.ch to ventaris.ch is an exciting journey that has been strongly shaped by our company's vision and quality standards.
It all started with ventaris.ch, a pet project that was launched in 2019 with the sale of the first products. The focus was initially on indoor furniture. One year later, the introduction of Sorara.ch, where the popular pergolas of the brand Sorara Lookout were offered.
The Pergola view are known for their high quality, and the accessories are also correspondingly good. However, we decided to take the next step and launch our own pergola under the Ventaris brand. The Ventaris Pergola Deluxe Plus offers some improvements compared to the Mirador pergola: the wider posts provide more stability, and the roof can be adjusted 135 degrees swing – unlike the 90 degrees of Mirador. The Ventaris pergola was also visually enhanced, as the higher crossbeam means the opened louvers are no longer visible, giving it an even higher-quality appearance.
A key point for Ventaris' success and competitive pricing is direct sourcing from the manufacturer in Asia. This allows the company to offer attractive prices. Products that are not branded under their own label are sourced from Meadow sourced from Germany, offering the same high quality.
The change from Sorara.ch to ventaris.ch was a necessary decision to further strengthen its own brand. The focus is increasingly on European quality standards, which led to securing a European manufacturer that supplies custom-made pergolas.
Last but not least:
Interestingly, it is often claimed that there is a special „Swiss quality“ in products, which some online shops advertise as being of particularly high quality. In reality, many suppliers source their goods through dealers like Sorara Lookout, so that the quality is ultimately equivalent.
